Bright Baby Tees (Brightbabytees.com) is the creator of the world's first clothing line utilizing certified organic cotton and phthalate free inks, while also incorporating Infant Visual Stimulation (IVS) designs that contribute to the neurological development of young children.

The concept was developed by Kelly and Dave Hagan, owners of the Mays Landing based screen printing company American Youth Enterprise, Inc. "When our oldest daughter was born, we noticed that she became fixated looking at the black and white designs my husband often wore on his t-shirts. She was so interested in the designs on his shirts that we took a closer look into Infant Visual Stimulation (IVS)," states Kelly.

Bright Baby Tees drew upon the real life experiences of the Hagan family, and allowed them to incorporate their business savvy into a new concept. The Bright Baby Tees e-commerce store was launched on Earth Day in 2009, with the BBT in-house Art Department creating and rolling out new designs each month. The concept of combining products beneficial to young developing infants, while incorporating "eco-friendly" materials of organic cotton shirts and phthalate and formaldehyde free inks, is garnering enthusiasm and support from a myriad of sources. Bright Baby Tees are being marketed to new mothers and fathers, siblings, grandparents and others who play important roles in the lives of developing infants. They are unique baby shower and maternity gifts and suitable for those encouraging 'green' and healthy lifestyles.